"IT'S NOT ABOUT INFINITE CHOICE, BUT A BETTER CHOICE"
Purpose Collective Curated is a selection of consciously minded fashion, beauty and lifestyle goods, crowdsourced by our discerning community of experts, creatives and peers. Instead of infinite choice, we help you make the better choice. We navigate the noise for you, doing the legwork required to make ‘responsible’ purchases.
THE
FOUNDATION
EDIT
Forever pieces that are the building blocks of enduring style.
COMMUNITY CURATED
Karla Welch
Celebrity Stylist, Co-Founder & CEO, Period Company
Karla Welch is a visionary force in culture, fashion, and social transformation. One of Hollywood’s most sought-after stylists, she’s shaped the looks of trailblazers like Tracee Ellis Ross, Justin Bieber, Olivia Wilde and more. But Karla’s impact transcends aesthetics. As the co-founder of Period Company, she has leveraged her influence to normalize conversations around menstruation, championing sustainability, dignity, and access in an industry long overdue for disruption. Her work is emblematic of a new era—one where creativity is a vehicle for justice, and personal style becomes an extension of collective purpose. With her unmatched eye and unrelenting advocacy, Welch is turning platforms into movements and clothing into statements, moving with an ethos of radical care and cultural clarity. Her work invites us to ask, what does it mean to dress with intention? To design with meaning? To make fashion a conduit for systemic change? Through Period Company, she is helping to destigmatize menstruation with products that are accessible, inclusive, and environmentally conscious—proving that impact can be wearable, and that utility can be beautiful. As a creative, founder, and activist, Karla is daring to merge the personal and political, the functional and fashionable. Her legacy is not only in the looks she crafts but in the narratives she shifts. Karla Welch reminds us that style is not just what we wear—it’s how we show up for the world. Here, Karla shares the objects, ideas, and rituals that guide her daily practice with purpose:
"Period Company - from the product to running the company - all of it is rooted in purpose." Karla Welch.
SPOTLIGHT
Vintner's Daughter
Vintner’s Daughter is more than just a skincare brand—it is a movement rooted in intentionality, craftsmanship, and an unwavering commitment to quality. Vintner’s Daughter champions the philosophy of “fewer, better,” advocating for products that work harder so that you don’t have to. Forget about a twelve step routine, these three items are all you need.
BEST DENIM
Our picks for the best conscious denim, that means clean dyes, regenerative materials and less waste.
THE PROCESS
The Process is where we spotlight the story behind the product — how it's made, who made it, and why that matters. Providing a deeper look at the materials, craftsmanship, and values that shape conscious design. By understanding the journey of an item—from concept to creation—we create a connection to what we choose to own and wear.
First unveiled in her Fall/Winter 2023 Rising Shelter collection—set against striking sculptures of discarded garments—Marine Serre’s upcycled tote bags reflect a bold vision of hope in the face of climate crisis. Each piece begins with the thoughtful curation of vintage cotton totes, selected for their quality and globally inspired patterns. These everyday objects are transformed into couture-level creations, where bold, singular graphics evoke a sense of travel, memory, and multicultural connection.
The Regenerate collection expands this concept into unisex streetwear silhouettes—think oversized bomber jackets, wide-leg trousers, and structured shirts—each integrating tote handles or distinctive patchwork in unexpected ways. Women’s pieces, like the structured bustier, contrast raw materiality with sensual form. Every item is one-of-a-kind, bearing the Marine Serre logo and embodying the brand’s commitment to circular design—reminding us that what we wear can carry stories, cultures, and responsibility.
URBAN BOHEMIAN
Effortless and artful - bohemian style captures the timeless spirit of conscious luxury.
Best of Resale
Vintage, archive, resale, whatever your favorite moniker, second hand finds are a critical part of the circular economy and help reduce the environmental footprint of new production. With so many amazing pieces already out there, we scour the best resale sites so you don't have to.
FENDI BEADED LEOPARD BAGUETTE, $4809.65
FRESH WATER PEARL EARRINGs, $275
TRAVEL
Ibiza, Spain
BEST FRAGRANCES
Natural and non-toxic formulations, transparent supply chains and circular packaging materials are changing the perfume landscape for the better good.
CURATED BY YOU
Like your most trusted friends, The Purpose Collective Community shares their favorite finds .“Together, we can craft a marketplace where every purchase has a story, every choice makes a difference, and every voice shapes the future.” Submit Your Top Picks Here.
Top Pick's
JOURNAL
Taking a deeper dive in to the brands, creatives and movements we love.
